The owner of this online shopping cart needed a low-cost way to showcase her custom-made headbands. We created a website with an animated Flash header featuring photos the owner had.
The shopping cart also features a headband blog, allowing the owner to write articles that bring visitors to the website from search engines. Additional content is needed because Google usually doesn’t index every product page in a shopping cart, and rarely features product pages on the top of Google search results. Apparently Google considers product pages as being irrevleant, so to catch free visitors from Google it is necessary to write longer articles that do get indexed, and once visitors land on those pages, they discover the shopping opporunities.