Most medical patients are searching Google for symptoms or treatments, not for doctors or surgeons by name. So Atlanta Web Design GA LLC made this Atlanta surgery web site to win the #1 position on Google for searches on “Atlanta” + each kind of surgery performed by the 24 surgeons who are in this practice. For each surgery type, we crafted one page with a lot of copy to impress the search engine, and our strategy resulted in being ranked #1 on Google for most topics we target.
We also created one page for each surgeon, so the surgeon is found on Google, a much better strategy than the client’s old web site which put all doctors on one page, confusing the search engines by losing everyone in a crowd. Search engines like relevancy, so it’s usually best to put one topic on one page.
Another recommendation we made: move from the old domain name of NASASurgery.com (which search engines thought was space doctors) to NorthAtlantaSurgery.com. This immediately put us into contention to reach the 40,500 people a month who Google “Atlanta surgery” since we now had those important keywords right in our domain name!
Our web design for NorthAtlantaSurgery.com uses Flash animation with HDTV video showing the 4 hospitals where our surgeons work.
This web site uses Adobe’s new In-Context Editing technology, so a doctor can click CTRL-E on any page and log in to edit that page using nothing more than a web browser.