The first question a doctor usually asks us is, "I have my website, but when I search Google, why isn't it found first?"
While there are several reasons, the primary answer is: "Your web design does not match the way patients search with Google." Here's an example...
We study Dr. P's web design and discover the keyword mentioned most often in website copy is his specialty: otolaryngologist.
The secret is this isn't the best keyword to focus his web design on. Here's how many times a month Google is searched for other keywords:
| Keyword | Google Searches Monthly |
|---|---|
| allergy | 1,500,000 |
| sinus | 823,000 |
| ent | 673,000 |
| sleep apnea | 301,000 |
| sore throat | 246,000 |
| snoring | 226,000 |
| hearing aid | 216,000 |
| ear infection | 201,000 |
| tinnitus | 165,000 |
| tonsillitis | 110,000 |
| ear nose throat | 110,000 |
| otolaryngology | 90,500 |
| nasal spray | 74,000 |
| ear nose and throat | 60,500 |
| ear ache | 40,500 |
| otolaryngologist | 14,800 |
Few people search for otolaryngologist. ENT gets 45 times more searches. Otolaryngology get 7 times more searches than otolaryngologist, so it's the better term for web design.
When you search Google for "ENT" and "Atlanta" the search results page will rank first the website that mentions "ENT" and "Atlanta" most often.
Because patents are searching about symptoms, Dr. P is much more likely
to gain new patients if the doctor's web design has more content than
competing doctors about: allergy,
sinus, sleep apnea, sore throat, snoring, hearing aid, etc. His website
needs a page about each subject. Mentioning a keyword once won't
help; it must be mentioned many times. Wording matters: "ear infection"
is searched
5 times more than "ear ache."
When you work together with Atlanta Web Design GA, we create your pages after we research hundreds of keywords to discover those your web design must emphasize. Please read more about our web design process. Then email us to get a free consultation at your office.
How much will your new web design cost? $500 to $2000 is the range. Figure $500 to lay the web design foundation, and $50 to $100 for each additional page. The more content your web design has, the more visitor traffic it will attract from Google keyword searchers.
You can lower web design costs by helping with copywriting or finding existing photos or graphics we can use.
Operating your website costs $60 to $120 a year for web hosting. Unlike some web design firms, Atlanta Web Design GA doesn't charge any monthly fee for using our web design. We even make quick changes and updates for free.
Beware of web designers advertising cheap prices. Many have hidden costs or the design work is done overseas. Not all "Atlanta web design" firms are in Georgia.
Be sure you end up legally owning your domain name and your web design. If another person registers a domain name for you, he may own it, not you.
You can have a new web design online in 2-3 weeks if you make decisions quickly.
Contact us and we'll visit you for a free consultation.
We can tailor a web design for any medical specialties including: